LEAN DIGITAL MARKETING GAME
The arrival of new technologies has changed the way we live, work, and even communicate. In this context, the only choice for marketers is adaptation. This reality has given rise to an idea that belongs to us and that is reflected in a game, the Lean Digital Marketing Game.
The Lean Digital Marketing Game is the first of its kind in Quebec! For nearly two years, we have been working in partnership with specialists in agility, gamification, strategy, and marketing execution to create a unique fun interactive play experience.
ARE YOU READY TO PLAY?
Inspired by the discovery of the principles of Lean Startup, Effectuation, Agile project management and the philosophy of value generation, the Lean Digital Marketing Game is a workshop to learn the basics of digital marketing through experimentation and collaborative work.
In this fun experience, participants switch between planning and executing specific actions for the resolution of a real case where they have to test their hypotheses.
WARNING! THIS IS A GAME, BUT SERIOUS
We play, but seriously! This unique fun experience includes your participation in a serious game that challenges the paradigms of “traditional” Marketing.
So you will be challenged to reach the end of the game in an optimal way! It will not be effortless, it will not be an easy task, but we accompany you in the disruption to adopt Lean thinking in a funny way!
BENEFITS
The Lean Digital marketing Game is an innovative and interactive experience that equips you to better adapt to the changes of today’s marketing. Among its advantages, we can mention:
Understanding marketing issues through guided actions
Facilitate your company's shift towards innovation
Adopt the Lean thinking
Learn how to generate value for your customers
FOR WHO?
This workshop is for people or entrepreneurs who aim to manage the complexity of marketing by adapting their product or service to the changing market.
The methodology of the workshop helps to understand marketing issues through guided actions. You will be able to learn in a way adapted to your knowledge and based on the experience of your own. Beginners as well as experts will learn at their individual pace.
TESTIMONIALS
The game in Lean Digital Marketing makes it possible to understand what marketing is with concrete examples and how to use it for me or for my projects
Serious games are something very trendy that I have never done before. I wondered if it was useful and now I’m convinced, it’s really good. It brought us a lot of knowledge.
THE LEAN DIGITAL MARKETING GAME HAS PARTICIPATED IN
Dare the challenge of the game in Lean Digital Marketing